RV Park, Resort & Campground Marketing Services – Emerald Journal


Rest & Relax ROI is now offering tailored marketing services for RV resorts, parks and campgrounds including lead and sales management, automation and website design.

Rest & Relax ROI, a digital agency, is now offering marketing systems for RV resorts, parks and campgrounds including reputation management, resell services, reach campaigns and retargeting. Theses activities are built on the customized Rest & Relax ROI’s M5 system that features RV park centric solutions to manage marketing.

Since 2000, Director, Mark Rowan, has been many different businesses and organizations throughout the United States with various marketing strategies and tactics. With this new venture, RV resort marketing will be the primary focus of the agency.

“It is a joy working with RV park, resort and campground partners,” said Director Mark Rowan. “It became increasingly evident that helping more businesses in this industry was the right move. Correlating their needs with Rest & Relax ROI’s capabilities really became the deciding factor in focusing efforts in this direction. Our strategy is to focus on optimizing the Four R framework which includes strategies built around reputation, resell, reach and retargeting. All of these elements when fully optimized means outstanding growth for our partners.”

Lead management and sales systems are one of the products being offered by Rest & Relax ROI. Automated processes involving lead follow up, data cleanup and camp site booking are essential parts of their model for RV resorts. An essential element of the M5 system is centered on phone call management and the ability to remove some of the burden of constantly manning telephones.

Reputation management is an important part of any company’s online presence in order to instill trust and provide non-biased information from customers who have interacted with the company. Rest & Relax ROI provides automation capabilities making gathering feedback a more manageable and systematic process.

Website design, advertising and social media management round out the main services that Rest & Relax ROI provides to RV resorts. These front-end capabilities allow the agency to offer and end-to-end system of building online opportunities for their clients.


For more information about Rest & Relax ROI visit https://restrelaxroi.com.

Rest & Relax is a Hackworth brand. Founded in 1991 in Chesapeake, Hackworth Reprographics, Inc. has additional locations in Suffolk, Williamsburg and Richmond, Virginia. In 2019, Hackworth Graphics & Printing and Hackworth Technology subsidiaries were created to better serve customers throughout the Mid-Atlantic. Since 2012, sister print provider The Graphics Shop has been a part of the Hackworth family of companies. Hackworth also manages the on campus print shop at the College of William & Mary. The diverse range of business capabilities allows Hackworth to provide professional marketing, printing and technology services to help businesses grow in Hampton Roads as well as throughout the United States.

Rest & Relax ROI

1700 Liberty Street

United States

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